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Your New Web Site

A guide to understanding how the process of designing a web site is started

What Will My Web Site Look Like?Your Company LogoDesign Concept & ThemeHomepage & NavigationFlash Animations: Trick or Treat?The Splash Design



How many pages will your website have?

By now you should be thinking about or have some idea of what pages and sections will be included on your website. This information is what makes up the website’s primary navigation. It is important for us to know what the navigation will read and approximately how many links there will be.

If an extensive navigation is expected where there are primary and secondary links, this information is crucial to defining as early as possible. There are varied ways of handling an extensive navigation, such as a drop–down menu that runs horizontally across the page, or a categorized vertical menu that runs to the left or right of the page content. Here are three types of navigation examples listed below:

Simple Navigation that can run vertically or horizontally
Categorized Navigation vertical, color treated
Categorized Navigation horizontal with multiple drop downs


This is the single most important page of your website. Keep your visitor!!!

The homepage will and should include a standard set of elements such as the logo, tagline, navigation and contact information. In fact, these elements are standard for all site pages.

So beyond the standards it becomes the responsibility of the remaining homepage elements to reel the visitor in. Whether it’s a Welcome Statement, Featured or New Product, Latest News, or a combination thereof, it must be interesting and resourceful to the visitor. A good rule to follow is if your company focuses at least 40% or more of their time on any one service, product, event, etc. make a hotspot for it on the homepage and dedicate a section or a single page to it. Any information repeated daily or even weekly deserves its place on a website. On the flip side, if a particular service or product needs more attention, put it on the homepage – but only alongside a product or service that’s doing well.

A website should be resourceful, but it’s only as good as the resourcefulness of the homepage. Which is why homepage focal content should be considered and delivered wisely.

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